Tauranga SEO Services

Local SEO services are probably the most common SEO services that we provide for small-medium sized businesses.

Local optimisation involves working with your website code, meta data, web content, etc to help your website is  more readily found in search engines when users look for businesses such as yours in your suburb, town, city or region.

Lets say you're a Tauranga based Boat Builder offering boat building or repair services to people in  the Tauranga & Bay of Plenty region. Local SEO targets terms such as "Boat Repairs Tauranga", "Boat Painting Tauranga". If a local user searches "Boat Repairs" (without any location) it is also the Local SEO work that helps your site show up.

This SEO work often include detailed campaign focused management of Social Media, Bing/Google WebMaster Tools & Maps, and other Internet registries and relevant directories as required.

Local SEO services will help to improve your digital marketing portfolio & World Wide Web presence. 

Please contact us to learn more

National SEO involves targeting users who are searching for a business such as yours anywhere in New Zealand. A National SEO campaign can usually be seen as a step above Local SEO, however there are cases where a business may be more focused on National SEO results than Local SEO.

To give an example, lets say you are a Boat Building company and you want to connect with international leisure yacht owners that are planning on visiting all areas of New Zealand. The boat owners (your potential customers) may searching for terms such as "Boat Builder New Zealand", or so we need your business to show for this national search term. 

A National SEO campaign will focus on developing your website and Internet assets so that your site ranks well for this 'New Zealand' focused search term, and any other relevant 'National' search queries.

Note that National SEO would also include targeting New Zealand based users who are searching for businesses that offer your products and services, but are not using a location in their search query. 

As you can imagine, ranking well for national terms can often takes a lot more time and effort as you are no competing with business across New Zealand as opposed to just your local neighbourhood. For this reason, most businesses will start with a Local SEO campaign then if applicable we may broaden the scope of the SEO work in order to improve rankings for these more competitive national terms.

International SEO, as you will most likely guess -- is when we are looking to target global users. These would commonly be users in any country that are searching for a specific product or service without any location at all. An example of this would be a user in South Africa who is searching for "cheap holiday house", or perhaps searching for a term such as "best mosquito patch".

If for instance you are a New Zealand based startup who is selling a revolutionary mosquito patch online, you may invest in an International SEO campaign so as to target any users across the world. Often however, while we ensure you remain highly visible to users in all countries with potential customers - we will at the same time be focused on more aggressively targeting search engine users in specific countries or regions.

At all times while performing these detailed optimisations, we also need to keep in mind ongoing updates to a search engine algorithm, so as to ensure that all of the work we have done and are doing is inline with Google's ongoing algorithm updates. Failure to take note of algorithm updates can result in penalties which can have severe impact on search engine rankings.

If you are looking to market to local, national or international search engine users you might enjoy our blog post on international SEO

Contact us to learn more about how we go about designing and implementing advanced SEO strategies to acheive your online marketing goals

Our search & digital marketing solutions help to develop an effective online branding strategy. Our expert marketing consultant will often be working closely with your team to design and implement your online strategy, and grow your Internet & Social Media marketing strategies. We are in many cases constantly providing your team with valuable training on how to utilise the best web technologies and perform some of the key regular search marketing activities.

Ok but how does all this actually happen, you ask?

We design search marketing campaigns that feed into relevant content & copywriting projects and fuel engaging social media campaigns. We work on your website & other websites applying tried & tested Google-safe technical SEO optimisation that bolster your websites SEO theming & visibility and improve your various Internet profiles. We only work with proven SEO practices so you won't be getting any nasty search engine ranking surprises further down the track when Google rolls out its next algorithm update...

Effective planned interactions between your SEO & content marketing projects is an important part of a testable, holistic search marketing strategy.

We make changes, we monitor. We make further changes, we monitor. This carefully SEO focused online brand management process helps to grow and build your digital assets in the right directions at all times.

We also assess social & video marketing opportunities, affiliate & display marketing, web design & development, mobile friendliness and more. We perform detailed Offsite SEO audits, ito understand who is linking to you and your competitors, how and why. We perform advanced linking profile management and detailed online industry competitor analysis to learn all about your online environment and provide you with insightful data-backed actionable reports that will help with both your digital marketing & business strategy both now and into the future.

Email our Tauranga office, or call David for a free chat and learn how to succeed online today!.