SEO – Service Industry

This small business wanted to improve organic search engine rankings – targeting local, nationwide and international users.

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Brief

This client was seeking new business from online channels. They wanted to attain top rankings for a number of competitive keywords targeting local, national and international search engine users.

Solution

We proposed a series of targeted content marketing initiatives as part of an organic SEO campaign. This would improve organic rankings within a couple of weeks, but also importantly provide fresh content which helps to provide a quality base on which to build and maintain strong rankings into the future.

This aspect of the SEO campaign involved exploration discussions with the client, content planning, copywriting and content development, web design and SEO services.

Results

Our SEO work resulted in the client achieving top placed rankings for a wide range of relevant terms within 6-8 weeks of starting the campaign. Year on year this client saw increases of more than 200% in total traffic & new users to the website. Organic traffic increased by 165% while working on the SEO campaign.

In this case, for many of the keywords that were not highly competitive terms, we found that the quality SEO work done over the summer months maintained strong rankings well after completing the SEO campaign.